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Mass Market Shampoos & Conditioners

In the shampoo and conditioner market, the dry shampoo category posted the largest gain over the past year.
Below is a look at total US multi outlets (grocery, drug, mass market, military and select club and dollar retailers)
for the 52 weeks ended Sept. 5, 2021, according Information Resources Inc.

Product

Dollar Sales

Dollar Share of
Subcategory

Unit Sales

Current

%Change
vs YA

Current

Change vs YA

Current

%Change
vs YA

Shampoo

$3,385,149,417

1.2

100.00

0.00

590,404,226

-4.6

Regular Shampoo

$2,143,564,080

1.4

100.00

0.00

409,255,765

-6.0

Dandruff Shampoo

$628,199,308

-4.2

100.00

0.00

89,351,129

-6.3

Shampoo & Conditioner Combo Pack

$351,361,082

5.1

100.00

0.00

48,464,048

5.1

Dry Shampoo

$262,024,948

8.9

100.00

0.00

43,333,284

2.5

Hair Conditioner/Creme Rinse

$2,489,054,344

3.0

100.00

0.00

442,428,626

-4.0

Source: IRI Market Advantage - TSV

Mass Market Shampoos & Conditioners In the shampoo and conditioner market, the dry shampoo category posted the largest gain over the past year. Below is a look at total US multi outlets (grocery, drug, mass market, military and select club and dollar retailers) for the 52 weeks ended Sept. 5, 2021, according Information Resources Inc.
Product	Dollar Sales		Dollar Share of Subcategory		Unit Sales
Product	Current	%Change vs YA	Current	Change vs YA	Current	%Change vs YA
Shampoo	$3,385,149,417	1.2	100.00	0.00	590,404,226	-4.6
Regular Shampoo	$2,143,564,080	1.4	100.00	0.00	409,255,765	-6.0
Dandruff Shampoo	$628,199,308	-4.2	100.00	0.00	89,351,129	-6.3
Shampoo & Conditioner Combo Pack	$351,361,082	5.1	100.00	0.00	48,464,048	5.1
Dry Shampoo	$262,024,948	8.9	100.00	0.00	43,333,284	2.5
Hair Conditioner/Creme Rinse	$2,489,054,344	3.0	100.00	0.00	442,428,626	-4.0
Source: IRI Market Advantage - TSV