googling for skin care answers

Consumers want to know more about what goes into their skin care formulas and they’re going to Google to find out. For
example, tretinoin is experiencing an increase of 15.0K searches on average every month since last year, according to Spate.

Source: Google Search data, average monthly search volume comparing the 12 months ending September 2022 v. the 12 months ending September 2021 (US).

Ingredient

Volume

Increase

Tretinoin

208.1K

15.0K

Snail mucin

30.6K

13.0K

Rice

44.1K

10.9K

Glycolic acid

184.5K

9.9K

Ceramide

28.8K

6.0K

Benzoyl peroxide

55.5K

3.4K

Activated charcoal

10.1K

3.3K

Argan oil

33.3K

3.3K

Copper peptide

5.9K

2.9K

Grapeseed oil

29.2K

2.8K