By Mike Lewis Facebook We looked at them, and what happens when buildings are under-managed is they don’t do as well. It was very exciting to start a new project, but I quit my job the day my daughter was born, so I was unemployed and hoped it worked out. If and when you or a loved one needs support with activities of daily living, such as getting showered, dressed or taking medications, consider the assisted living program offered at Commonwealth Senior Living at King’s Grant House in Virginia Beach, VA. People were questioning: Is this business going to work? He gets a text and it’s an announcement from Chick-fil-A saying they’re doing a new advertising campaign that’s going to come out during the Super Bowl with virtual reality glasses. One does not need support or care to move to Commonwealth Senior Living at Stratford House. Do you have the right people? I’m seeing first hand how this is impacting senior living communities across the country, at both a professional and personal level. But you want to do well? Our Sweet Memories™ program was designed to meet those needs and deliver that care, both today and in the future. Was it tough for you to be more hands-off? I kept hearing about Chick-fil-A, and I have a 16-year-old who’s a hellion, but he’s going to do very well. Brewer first learned about the business through the mentorship of the owner of a yacht, while serving as a member of that boat’s crew post-college. You need lots of people to really pull the data out. Every day. We do regular mystery shops. They said we used to have a system in place but they stopped doing it. A Buffalo, N.Y. native, Winkle began in the CEO role in 2014 after serving as the company's chief operating officer—a position that brought him to Sunrise in 2013. Deals were not working. We do regular mystery shops. You can’t train values. We want you to feel completely at home. Assisted Living 7311 E. Oasis Street Mesa, Arizona 85207 480-948-0600 He managed Flatt and Scruggs back in the ’50s or ’60s. I don’t understand people’s hesitance on sharing their rates and occupancy. Our community has recently been remodeled and renovated, offering three levels of care within the same beautiful building. BECOME A PRODUCER. When you’re in a regional company, you want a new policy? We know that no two residents have the same needs, abilities or preferences. It is critically important to speak up. It has to be a value proposition for the resident who’s moving in. Our campus, which is set on six acres, is just a short drive from Washington D.C. and near downtown Manassas, a local shopping mall and an abundance of restaurants. Each residence is served by a vibrant, welcoming team … Cooking. Don’t be a spectator; step up. I’m looking for the ones that are happening across the company, because that’s a support issue that we can improve. Our investment in our operating systems was significant, and it’s not a one-time cost. BCMG became a wholly owned subsidiary and clinical affiliate of CCA in 2008, and was renamed Commonwealth Community Care (CCC) in 2013. The 24-hour news cycle is trying to keep up to date with the ever-evolving global situation. You have to be smart. We are defined by our … Decorate with favorite furniture, décor and keepsakes from home. Did the owner want you to come work for him? I still like to know what’s going on, but I understand I don’t need to know everything that goes on. You create a new policy, get buy in, you can roll it out, and you can actually walk through a building and see your impact every day. Our human capital strategy revolves around identifying who the top talent is in the company. Gather with friends, try something new, enjoy a favorite hobby, be entertained and laugh, play games, get some exercise and just have a wonderful time. It’s a promise that enhances the quality of life and exceptional care enjoyed by all of our residents – independent living, assisted living and memory care alike. At Commonwealth Senior Living at Stratford House, those aren’t simply words; they are the promise we make to our residents and their families. She was the details person. Keven J. Bennema President and CEO. We encourage everyone to take ownership of where they are. She said, “He’s a great kid but his hair’s too long. The company was smaller, with [essentially] three people who were looking at every detail. We were much more of a top-down organization. Chief Executive Officer. Carefree Living. The handsets didn’t work. It also is a good business. Commonwealth Senior Living has a variety of communities offering independent living, assisted living and/or memory care throughout the Southeast United States – from cozy, warm surroundings to grand, manor-style homes. What’s the best piece of advice you’ve received in your career? You’re going to learn. I was pretty young and didn’t know what I wanted to do with my life. They worry about us and reassure us. I can identify what’s sort of happening across the company, not just a particular building. You don’t get through it by slashing your pricing, because people aren’t picking a community because it’s the cheapest place in town. Two, to increase retention by providing services people need and three, economies of scale. You can’t train values. Residents of Commonwealth Senior Living at Stratford House have a choice in their apartments. I went to James Madison University in Harrisonburg and graduated having never created a resume. In what areas have you been making major tech investments? And seeing the results that came afterward were pretty phenomenal. Schedule a tour and learn more about independent living at a Commonwealth community near you today! Sweet MemoriesTM Memory Care at Commonwealth Senior Living at Stratford HouseÂ. I got him to get a job at Chick-fil-A. When the cook didn’t show up I cooked dinner. The real challenge is how are you going to staff your community. During your senior housing career, what’s been the biggest challenge you’ve faced? Special Touch: Designed specifically for those with late-stage memory loss, this program provides “special touches” that make a difference in care. You’re always trying to surround yourself with people who are smarter than you are, but also make sure they have the tools they need to do their job. At Commonwealth Senior Living at Stratford House, we offer more than a safe place to call home. Quarterly we look at outside referrals, and move-out reasons among many other things. The community, located in Onancock, Virginia, has been re-branded as Commonwealth Senior Living at the Eastern … Once you choose the floor plan that best suits you, we invite you to make it your very own! He came home, and he had an app on his phone where he could get his training videos, he could see his schedule. Resident-centered care plan: With this very personal knowledge, our leadership team creates a customized care plan to meet the specific needs of the resident. The wi-fi doesn’t work, the internet’s broken, that sort of thing. In the morning, before breakfast, residents enjoy citrus-scented towels to awaken taste buds; before dinner, lavender-scented towels help to relax, reinforce the natural circadian rhythm and encourage residents to enjoy their meals.Â, Sweet Melodies: For those with late-stage dementia who have lost verbal skills, Sweet Melodies stirs memories by using nostalgic music selected by family members.Â. He did everything. The Team at Commonwealth Senior Living. The opportunity came up. Absolutely! What Makes Us Special. I think that’s where our opportunity lies. It was a family company, and I wasn’t family, so the opportunity came up to acquire the buildings we had actually sold some years before, and that was the start of Commonwealth. How are we going to get people to see the benefits of working in our industry? I loved the business but I wanted to grow. One, we could increase census in the existing buildings. Understanding that each person has different needs, Sweet Memories™ takes a resident-centered approach to care. We listen. One thing you see is that they don’t reinvest in the properties, so they begin to look worn. We went through a process several years ago to identify our core values. He has steered the organization to its current status as the largest and leading advocacy voice for the senior living industry in the Commonwealth of Virginia. Sunrise founders Paul and Terry Klaassen more than 35 years ago: to champion quality of life for all seniors. I talked with Dick. We offer studio, one- and two-bedroom options to meet a variety of needs, preferences and budgets. Everyone comes to work because they care. Danville, VA 24541, “Commonwealth takes care of us families too. You have to look at the trend of what’s happening and look at different events that happened during those timeframes. Founded in 1971 on the strength of a $300,000 grant from a Quaker organization in Philadelphia, Kendal quickly established itself as a leading not-for-profit provider of senior living communities, programs and advocacy and empowerment services. It depends why the occupancy is down. It was talking about leadership and it had a video. That’s what we do. After a humbling but formative beginning as a caregiver, Bennema rose to executive ranks in the senior living sector, working for several large national providers. I had a lot of fun doing it. When we had that system in place we were never short on handsets; they were always charged. Jim Bullock was certainly my mentor from the outset. We talk. Commonwealth Senior Living at Charlottesville is located in close proximity to the Social Security Administration, DMV, Martha Jefferson Hospital, restaurants, unique shopping, historical sites and entertainment. I think they taught me to be aware of both sides of it and build a team of people who complement each other’s skills. That is as or more important to how good they are at their job. Prior to joining Sunrise, he served as CEO for MedQuest, Inc., an outpatient operator of diagnostic imaging services. In 2013, CCA launched one of the nation’s and Commonwealth’s first One Care Dual Demonstration Medicare-Medicaid Programs (MMPs). Thank you for your interest in Commonwealth Senior LivingWe look forward to the opportunity to assist you and your family.Commonwealth Assisted Living LLCP.O. Do you think the industry’s done a good job investing in technology up to this point? I loved boats, and when you’re on a boat you can’t call the repairman. Was there ever a time you thought it wasn’t going to work out? The boat only goes seven miles per hour so you’ve got a lot of time to talk! |, Flu and COVID-19 (novel coronavirus) Prevention Efforts, Commonwealth Senior Living at Stratford House, Spacious one- and two-bedroom apartment floor plans, Holistic therapies, such as music, art and reminiscing, Dining Delights, featuring monthly special dining themes, Healthy, family-style dining options that meet dining skill levels and nutritional needs, Regularly activity schedules that stimulate the mind and body, as well as customized socialization programs designed to fit the cognitive, social and mental skills of the resident, Open and secure outdoor spaces such as courtyards and gardens, Monthly support group meetings for families, Private or companion suites with private baths, Open-door policy that encourages 24-hour visitation, Resident’s choice of apartment floor plan, Three restaurant-style meals of your choice served daily, snacks served in between, Active recreational and wellness programs, Individual mailboxes for in-house and US mail, In-apartment washer/dryer hook-ups (select residences). We’ll take care of the weekly housekeeping, so you’re free to enjoy the variety of engaging programs offered daily. So unique and effective, our signature Sweet MemoriesTM programs make a tremendous difference in the lives of our residents and their families. Our company is built around adding value. I think the buildings that have been the hardest to turn around have taught me the most. Personally, I think the problems we have today are very similar to the problems we had back then. He more or less retired and sold some of his communities and kept others, and so at 24 or 25 years old I was running these other communities, and took part of the proceeds and invested in the remaining properties to fix them up. ©2018 Senior Housing News. I thought that was pretty cool. The buildings we had sold were run by a big national operator and they would probably check on them once a quarter. Who would you consider to be your mentor and how have they helped your career? Back to your daughter being born. I love going to buildings. She would say: “Your activity program stinks.” Or, now this is 15 years ago, she would say: “The housekeeping wasn’t good.” I can’t remember everything in her report but she didn’t beat around the bush. We collect tons of data, but the people who need to see it aren’t experts in these software programs, so someone has to pull it out. He owned a bar called The Library in Nashville. It’s not just residents. They were in good markets. So that even if your care needs may change, your address doesn’t have to. Keven Bennema is the Co-Founder, President and CEO of Charter Senior Living, based in Naperville, Illinois. With a background in finance and architecture, Freshwater happened upon senior living development early in his career after starting a market research firm that took a look into the fledging industry and challenged the conventional wisdom. Evaluation through life history: We get to know each resident personally. When you bought the first three buildings, were you nervous? I’m a hands on-guy. For example, we had a meeting last week and found a problem that was very simple. She thought it was a neat opportunity. Richard J. On the first deal we closed, I said I wasn’t going to spend money on a hotel room, and that I was going to sleep in the building until we got it to work. Oh, yeah. Working in a small company, in an industry that was new to Virginia, he was … When we were small, I hired a mystery shopper to go look at our buildings. What’s the biggest challenge the industry faces? What’s making it difficult? Situated in Chesterfield County, our brand new community offers easy access to all that the Richmond area has to offer and is located near healthcare facilities, … How do you find the top talent you keep talking about? Independent Living, Assisted Living and Memory Care are all available under one roof. Explore Commonwealth Senior Living at Abingdon further and schedule a tour today. Senior Living by Singh Singh offers luxury senior living under the Waltonwood name. I mean I like the sandwiches, too, but I was very, very interested in how it worked. We sat down with Kelly to learn about the company’s vision for a new kind of senior living partnership, and to hear how his time in construction introduced him to the men and women who arrived on sites in dark, The Leadership Series is produced in collaboration between Senior Housing News and PointClickCare®. How are you collecting all of this data? Did you end up raising some money? Richard J. Move-in: From physical to emotional needs, we guide our residents through every step of the transition to our community, whether from home or hospital. In January of 2016, Kelly took the reins as president and CEO after eight years as Kendal's senior vice president of development and 11 years prior to that with Connecticut-based Retirement Living Services. Senior Housing News: Meet Watermark Retirement Communities Chairman David Freshwater and President/CEO David Barnes. Commonwealth Senior Living, a company based in Charlottesville, Va., has taken over management of the former Greenfield Senior Living at Hagerstown facility at 310 Cameo Drive. Bridgewater Assisted Living is an affordable living option that offers Independent, Assisted and Memory Care Living Services within a high-quality senior apartment setting. Then I was offered a job on a yacht going to the Caribbean as crew, so I quit my job the next day and got on the boat. How do you identify them? Commonwealth’s Sweet Memories™ memory care program delivers the most exceptional care and lifestyle to our residents living with Alzheimer’s disease and other forms of dementia. Memory Care Life Stations: Thoughtful spaces invite your loved one to reconnect and engage with past hobbies, professions and passions. I felt like I knew why they weren’t working. Admittedly, it’s unfolding at an unprecedented and dizzying pace. You grow and evolve. How do you draw new people into the business.? Dick Cory. We look at lots of data, but my dashboard is the phone ringing, inquiries—I’ve got a two- or a three-year trend on that. Senior housing doesn’t sound sexy when you’re in college, so you don’t have people flooding out of college. We can be in any of our communities in a four-hour drive. Humans make mistakes. We’ve got to keep our product affordable so that enough people can afford to come. Yes. He later teamed with Barnes, and together they have grown the company from one community to more than 50. It gives me perspective. The workforce piece is really the piece that is probably the most critical that no one has figured out how to address it. The people who speak up are the people who are unhappy. This opportunity came up and sounded like a phenomenal opportunity, but when you think back to 2002, it was the low point in the industry. We started to see NIC data start to show signs of occupancy pressure. To develop these individualized plans to deliver the most appropriate level of care, our specially trained caregivers meet directly with residents, their family members and personal physicians. It took five years to have a program to do it, and I think the programs are now the best they’ve ever been, but they could get better. The Klaassens’ vision to redefine senior care resulted in a resident-centered approach to care that focuses on the individuality of each resident and has set the standard in the assisted living industry. Do you find the same problems are happening in pretty much all of the communities, or does each community have different problems? Were there any lessons you learned during the last downturn in 2007? Independent Living. Commonwealth Senior Living again helped Invesque (TSX: IVQ.U and IVQ) buoy an earnings period challenged by Covid-19. Pinnacle Living responded by developing and opening Cedarfield and WindsorMeade Williamsburg, helping us serve more of the growing senior population more than ever before. We’re humans taking care of humans and people love to talk about the things that go wrong, but there are thousands of miracles and great interactions that happen every day. I think we are. There is no better feeling than when you walk out of a community knowing you’ve changed the lives of your residents and their families who come there. Do you still enjoy going and walking through the buildings? You have to sort of understand what’s going well, and it’s always good to try new things, but you have to go back and make sure the things you tried are having an impact. If he bought a yacht, I’ve got to think that he did pretty well. I’d love to know the market occupancy and average daily rates. Charlottesville, VA – Commonwealth Senior Living (“CSL”) announces that it completed the acquisition of Hermitage on the Eastern Shore from Pinnacle Senior Living in December of 2018. Regency at Glen Cove: MCAP owns bonds secured by this 134-bed senior living community on the "Gold Coast" North Shore of Long Island, Glen Cove, New York. Memory Care specializes in loving and compassionate assistance for your loved one who suffers from … The work we do is really important, but it’s not for bystanders. Like Country Meadows, Providence Place is owned and operated by the Leader Family and these two “sister” companies are among the largest providers of personal care and assisted living in the Commonwealth. Technology is a pain! She called [my son] on a Sunday afternoon, New Year’s Day, and talked him, and told him to come in for an interview. Did your wife think you were crazy? Yep! I ask them what’s going well, what’s not going well, and what will you tell me that no one else will? If occupancy is down because you have five new competitors that opened up in the market, you manage that one way, versus another building that had a dip in census and a key leader position turned over. We asked them where they came from and I found the trend that our top talent in the company didn’t come from healthcare. It all starts with our team of dedicated caregivers. When the wave comes, there will be many, many opportunities. It was my mother. Is it true you had no intention of becoming a national provider? I ask them: My main goal is to make sure you love going to work every day and you have the tools you need to do your job. One Sweet Memory: Winner of the Best Practice Award from the Virginia Assisted Living Association (VALA), for going above and beyond the standards of care. It is our pleasure and purpose to ensure that our residents’ lives are as peaceful, comforting and uplifting as possible. SMILE™ Technology: Through SMILE™, you can remain connected to your loved one every day. She was working at the time, so I knew I wasn’t going to starve. She was tough. Go into senior housing because you’re going to do incredibly well. We still work together. What made you realize you needed to do that? I’m sort of a data junkie, too, and we collect lots of data and you can look at a number, but it doesn’t really tell you anything. In our business, the competition is people staying at home, and so I think having open conversations with your competitors makes you much better. If you look at census, we’ve been going straight up in census for 15 years, but we’ve also been adding buildings for 15 years, so you have to look at your same stores. Choose the fit that’s right for your loved one. Are you using technology? Independent living at Commonwealth Senior Living at Stratford House provides you with the carefree lifestyle you want today with the peace-of-mind of knowing that assistance is available, if needed, in the future. Our services are very valuable to the people who need us, and our market theoretically is bigger today than it was yesterday, and it’ll be bigger tomorrow than it is today. I thought I’d go to law school after I got out but [Jim] had some health issues and decided to restructure his company, and I sort of helped him out with paperwork and he taught me about NOI and valuations — this is the late ’90s — and I ended up going to the NIC conference 20 years ago. We bring a fresh, inspiring approach to distinctive retirement living, blending understated elegance with personalized service. The difference when you meet with top talent versus everyone on staff is top talent will tell you what the problems are, and they will tell you how to fix them. I didn’t get much sleep, but I got to know the residents very well. A graduate of Case Western Reserve, he previously served as president and CEO for Mariner Health Care, Inc., and as chief operating officer for Integrated Health Services and held various management roles in speciality and rehabilitation hospitals. All about labor. From Travel the World that brings the culture, flavors, music, artistry and more from other countries into our community to off-site trips and so much more, every day is filled with choices and activities. The care plans direct just the right amount of support – perhaps assisting the resident with getting dressed or bathing or helping them get around the community, but also identifies and promotes each individual’s abilities, enhancing their independence and dignity. Our community provides comfort, security and peace of mind in historic Danville, VA. You have to be efficient in how you operate the property. It’s the ideal combination. We ask questions. Definitely. With a resident-first approach, Life Care Services has grown to become the second-largest manager of senior living communities in the nation, managing more than 140 communities across the country. You need to be candid, say what you mean even though people may not want to hear it. I was always encouraged to not be afraid to ask. Look at your doors — move-ins and move-outs are the sort of the thing I need to glance at weekly. Life at Commonwealth Senior Living at Stratford House offers the best of both worlds. Well, census cures virtually any financial issues. You always think you have the right people, but you don’t know until you have that performance. This computer program enables us to keep you updated on your loved one’s participation in and enjoyment of our programming, sharing photos and stories with you on a daily basis. The guy who owned the boat actually opened the first assisted living community in Virginia. Dick Cory was my partner along the way. For me, knowledge is power. Every associate in the company, everyone in the company is measured during their annual review of how they live those values every day. They were focusing more on home care at the time. Our social and events calendar is filled with activities and programs that encourage you to get as involved and active as you like. It was 2002. We boiled all of those responses down and sat down with our senior leadership, and that’s how we came up with our core values. This is the retirement lifestyle you’ve dreamed of. You want an educated marketplace. I did sleep in the building. You’ve got problems, you’re trying to figure out how to turn them around, you’re talking with all the people. Is there any data point you wish you could have? She gave me very unvarnished feedback which I found to be very useful. I think what runs across the business is the people who work and love working in the care business, and they want to see the impact they make every day. It always comes back to hiring and labor and how can you get better, how can you be the best employer out there. Being scalable. It was a tough year but probably the most fun I’ve ever had. We tour competitors’ buildings with some regularity because to understand what’s happening in your building is one thing, but it’s important to understand what’s happening when your customer goes to another building. If she speaks up, we can be onto an issue before it becomes a problem. We offer a vibrant lifestyle, filled with activities, specialized programing and opportunities to get involved and be social. It’s more competitive. I ran into their recruiter or their manager in Starbucks one morning and she was there recruiting kids who came to Starbucks to come work at Chick-fil-A. Taught me the most critical that no one has figured out how to address it far... Today as chief executive the biggest challenge the industry ’ s sort of the housekeeping. 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