Content that was created specifically to attract links that tends to be interesting, useful, controversial, unique or a mixture of all four. A hashtag is a user-generated tagging system that helps other users easily find messages with a specific theme or content. How to Avoid an ADA Compliance Lawsuit on your Website, Assessing Your Paid Media Campaign’s Effectiveness, 5 SEO Issues You Can Fix With Screaming Frog, How to Improve Conversion Rate on Your Website. Link profiles are important at determining where a website ranks in google search results. The action a Pinterest user takes when pinning an image from someone’s board onto one of their own. Google did not confirm this, except that they make algorithm changes a regular basis. Mobile-first requires responsive websites that work on any smart device and are optimized for fast loading speeds. A site’s “ranking” may increase or decrease over time for different search terms, or queries. page likes, message responses, post content). Not to be confused with link clicks. Other search engines, such as Yahoo and Bing, use similar systems. Google Mobile Speed Update – In July 2018, Google followed up on their announcement to use page speed as a ranking factor for mobile devices. However, some people can find cookies intrusive. The First Digital Marketing has partnered with industry leaders to bring you the best digital marketing experience. SEM (Search Engine Marketing) – a nebulous term that can apply to either 1. Google Pigeon was released in July 24, 2014 and helps users find local businesses from broad keyword searches. Here's a list of similar words from our thesaurus that you can use instead. Ranking is specific to each keyword, so a website may have keywords that rank on the first page, and others that don’t. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and … SEO refers solely to unpaid search engine results and excludes direct traffic. The Dark Web is thought to be used for illicit activities like black markets, illegal information sharing and underground political discourse. A programming language used to create applications that can run on a digital device. An action on Twitter where one user shares a tweet from another user with their following. Contact forms are fast becoming a preferred method for reaching out to a business. Spam – A broad term that includes many different nefarious activities in digital marketing that are done either to help a website rank better or to harm a competitor website. On Facebook, the newsfeed is made up of friends’ posts. Webmasters and SEOs can request additional scans through Google Search Console. It’s useful to understand search trends for broad topics. When users click on a link to another, external webpage, they are said to have been “referred” there. The largest and most popular image ad network is run by Google, and allows ads in the following common sizes: Bing – A web search engine that provides search services for web, video, image and map search products. Proper schema markup can help your site display rich snippets in the search results page, making your search result stand out and improve clickthrough rates. – A Google algorithm update focused on analyzing the quality of a website’s on-page content. XML Sitemap – A document in XML format that categorizes all relevant pages, posts, files, etc. It allows webmasters and SEOs to add snippets of code and tracking pixels, without having to modify onsite script. Adwords is the primary platform for PPC advertising. – also known as a link network, a private blog network is a collection of private websites all linking to each other. selling. Content often refers to written materials like blog posts, but also includes images, videos, infographics and more. – A device for consumers that connects to their home network and can perform a large variety of tasks through voice commands. Google offers up to $10,000 in free PPC advertising for eligible charities. – An HTML document that is inside of another HTML document on a website. Consistency in name, address, and phone number citations is an important piece of a local SEO Campaign. Penalty – An infraction issued by Google, to a webmaster, for breaking Google’s guidelines. You probably see them every day – it is the page that is displayed when you search with a search engine. page likes, message responses, post content). – A popular type of digital image ad that can be placed across various websites. PBN (Private Blog Network) – also known as a link network, a private blog network is a collection of private websites all linking to each other. It is calculated by dividing the ad’s clicks by the ad’s impressions. Here's a list of opposite words from our thesaurus that you can use instead. User interface is the area with which a user interacts with something through a digital device. HTML has a starting and ending element for most markups. Keyword Phrase – A group of two or more words that are used to find information in a search engine. Noun. After meta keyword markup was abused on some websites, listed keywords no longer apply to how a page is categorized by google and other search engines. A session is not dependent on how many pages are viewed, so if a person goes to a website and looks around at different pages for 20 minutes, it would count as 1 session. Call: 512-369-3882 Need antonyms for digital marketing? Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. Search engines use metadata to help decide what information from a webpage to display in their results. They typically uses imperative verb phrases like: “call today” or “buy now”. Search. LSI (Latent Semantic Indexing) – A search engine indexing method that creates a relationship between words and phrases to form a better understanding of a text’s subject matter. UX can be shaped by testing differences in page layouts, CTAs, colors, content, etc to improve conversion rates. Some websites, most notably Facebook, now allow for other reactions, such as “love” (to show you love a post), “sad” (to show you find the content of a post sad), “angry” (to show you the content makes you angry) and more. For example, if an ad is shown to 100 people, and 10 of them click the ad, then it has a click through rate of 10% (10 clicks / 100 impressions = 10%). – Stands for eXtensible Markup Language. – A heatmap is a graphical representation of how users interact with your site. For there to be a true penalty, there would have to be a manual action from Google, as denoted by the message sent to the webmaster in Search Console. Other common goals are newsletter subscriptions and content downloads from the website. CSS a document of code that tells the website’s HTML how it should be appear on screen. Not long ago, when I started learning about digital marketing, I remember keeping 10 or 20 tabs on my browser open just to make sense of all the terms used in a single blog post. Typical uses for Google Home include asking basic questions, making Google searches, scheduling appointments, playing music, or setting alarms. Sorry, there was nothing found with that query. Created By John Leo Weber – Director of Digital Marketing. When used as a verb, it refers to the act of Google copying a web page into their system (eg: “Google indexed my website today so it will start appearing in their search results”). This update is only supposed to affect the slowest mobile sites. – Reviews left using the Google My Business platform. Content marketing is another essential aspect. Once added, visitors can easily bookmark or share an item on the website to other (usually social) sites such as Facebook or Twitter. CPC equals cost divided by clicks. This is useful if you have a link, page or product that is easily confused with something else. Ranking is specific to each keyword, so a website may have keywords that rank on the first page, and others that don’t. Chrome users that visit sites without HTTPS are now shown a warning message that the site could be hazardous. Referral – A medium denoted in Google Analytics that represents a website visit that came from another website (as opposed to coming from a Google search, for example). Other types of codes are used on the internet, such as Flash, but search engines cannot view this material at all. Conversion Rate – The rate at which visitors to a website complete the predefined goal. Yelp also offers an advertising program which gives advertisers the ability show their marketing assets to qualified Yelp users based on keyword searches. Your website will “respond” to the size of the screen each user has, shrinking and reorganizing on smaller screens, and expanding to fill appropriately on large ones. This includes using ARIA landmarks to describe the role of a form or image labels for screen readers. A domain name is a website’s address that a user types into the browser when they wish to visit the  site. This is a small string of numbers and letters that serves as a unique ID badge for visitors to a website. It is also what a WebCrawler uses to decide what the linked page is about. IMs are texts that are delivered in real-time. For example, if in a month a PPC account spends $1000 dollars and gets 10 conversions (leads), then the cost per acquisition is $100. The penalty is issued by Google through Search Console, and can result in a sites’ removal from search engine results. – Stands for Domain Name System, it is a protocol that translates website URLs (which use alphabetic characters) into IP addresses (that use numeric characters). Some are used for personal purposes (such as an online diary) and others are run by brands or corporations. A blackat link building strategy that uses a network of websites all interconnected with links in order to boost backlink profiles and rank certain sites higher in google search results. A higher click-through-rate means more engagement, which generally leads to more quality conversions. 3G – 3G or third generation is the name for the enhanced data communication services that allow video calling and rich media on mobile phones. A fancy word that surfaces across every industry. Gary Illyes joked that these types of updates should be referred to as Fred and the name stuck. – When a web page uses a keyword too often or superfluously, with the intent of manipulating search engines. A metric to measure how many visitors convert (what constitutes a conversion can vary depending on your goal). Fortunately, Creative MMS is a top digital marketing agency in Philadelphia able to guide you through the process and give you the information needed to make smarter business decisions. A sprint usually consists of five phases: design, develop, test, deploy and review. Google+ was used for personal and business pages (now Google My Business), which featured information, company events, updates, and more. – A group of two or more words that are used to find information in a search engine. In contrast to algorithm updates like Panda or Penguin, Hummingbird was intended to completely update the way Google interpreted user search queries. If a website has a high number of links from websites that are not trusted, adult in nature, spammy or against guidelines, the link profile will have a negative effect on rankings. Theoretically, that could help the stock photos website rank in Google for keywords related to stock photography. – stands for Return On Ad Spend. PDF’s are a common document type when uploading documents to the internet, because of its ease of use and its ability to be imported or converted easily. In basic terms, XML allows for customizable tags for marking up information that is otherwise difficult for computers to understand. GMB is crucial to local SEO campaigns, and is directly related to location-based searches. – Stands for User Interface. : The section of the Google search results page that features three businesses listed in a local map search area. On each social network you are given a profile you can fill with personal information about yourself. traditional marketing. When you search for something in a search engine, you type in a keyword and the search engine gives you results based on that keyword. This document helps search engines quickly understand all of the content that they should be aware of on a particular website. The meta description is an important aspect of a webpage because it is what appears in Google searches and other search engine results. Similarly, you will see the tweets of anyone you follow in your feed. It can be calculated by dividing the total spend by the number of conversions, for a given period of time. The most commonly used languages in web design are HTML, CSS, JS, and PHP. This type of behavior is frowned upon and can lead to either algorithmic devaluation in search, or a manual penalty from Google. The basic idea being that if “website A” has incoming backlinks from other strong/relevant websites (websites B, C, and D), the links are votes of trust for website A. Website A will then gain authority from B, C, and D through those backlinks, which generally results in better rankings and a source of potential referral traffic. – Using computer programs to perform tasks that are repetitive, that would normally be completed by a human. Success. 34. money-back. The cost you pay for each individual click. (formerly Webmaster Tools) – Search Console is a free tool Google offers to webmasters. The penalty is issued by Google through Search Console, and can result in a sites’ removal from search engine results. SSL Certificate – These small data files are added to web servers that then allow a website to use the HTTPS protocol. Position – The placement in a search engine’s (Google, Bing, etc) search results, where a site ranks for a specific query or keyword. Generally, the site that indexed the content first is considered to be the original content and would not be penalized. 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