Under the deal, Diageo will also own other brands in the Davos Brands’ portfolio, including Astral Tequila, Sombra Mezcal and TYKU Sake, with Reynolds retaining an ownership interest in Aviation American Gin. The acquisition of Davos Brands also provides the opportunity to further develop the other brands in the portfolio by benefiting from Diageo’s expertise. Apesar da operação de aquisição, Ryan Reynolds continuará a deter uma parte do capital da marca, esclarece a Diageo. We do this through teamwork, passion, innovation, entrepreneurial spirit, and relentless perseverance. SIGA O RG NO INSTAGRAM. Diageo plc LEI: 213800ZVIELEA55JMJ32 [1] IWSR, 2019. Facebook. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). O astro de Hollywood, Ryan Reynolds, vendeu a marca de gim Aviation American Gin para o gigante grupo de bebidas alcoólicas Diageo. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. The acquisition will be funded through existing cash and is expected to close before the end of 2020, subject to regulatory clearances. Kathryn Mikells, Chief Financial Officer, to leave Diageo at the end of June 2021, Diageo plc announces change to its Board of Directors October 2020. Our mission is to build and develop the highest quality, best in class spirits brands that create a meaningful and valuable connection with consumers. The entrepreneurialism of the Davos team and Ryan Reynolds combined with Diageo’s strengths will help drive the continued momentum of the brand in North America and we feel confident that with Ryan’s global reach that Aviation Gin can expand internationally.”. Log In. Diageo is buying a gin brand part-owned by the Hollywood actor Ryan Reynolds. Press alt + / to open this menu. Diageo share price weakness an opportunity for patient investors. In addition to … De acordo com o comunicado divulgado, o grupo empresarial de bebidas, dono de marcas como Johnnie Walker e Smirnoff, chegou a um acordo para adquirir a Aviation Gin e Davos Brands por um valor que pode chegar a US$ 610 milhões (cerca de R$ 3,3 bilhões). A Davos Brands, companhia que o ator tinha uma porcentagem acionária, foi comprada por US$ 335 milhões (aproximadamente, R$ 1,8 bilhão) podendo chegar na casa dos US$ 610 milhões (aproximadamente, R$ 3,3 bilhões) em até três … A Diageo acaba de adquirir a Aviation American Gin, marca de gin comprada pelo ator Ryan Reyonolds há dois anos. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Accessibility Help. In 2019, it grew volumes at over 100%, adding the highest number of cases and contributing 40% of super premium gin segment growth2. Davos Brands, founded in 2014, specialises in identifying key trends and early stage brands as well as creating and executing sales and marketing strategies for high growth brands in high growth categories. The agaves are grown organically high in the mountains of San Juan del Rio, Oaxaca. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. O portfólio completo que está sendo adquirido inclui marcas como Astral Tequila, Sombra Mezcal e TYKU Sake. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. What I didn’t expect was the sheer creative joy learning a new industry would bring. We apologize, but this video has failed to load. The total consideration is up to $610 million, which includes an initial payment of $335 million and a further potential consideration of up to $275 million based on the performance of Aviation American Gin over a ten- year period. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, See our press release for more information, Meet Belinda Brown, Investor Relations Director and REACH Co-Founder. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Through its acquisition of Aviation Gin LLC and Davos Brands LLC, Diageo also acquires the other brands in the Davos Brands’ portfolio: Astral Tequila, Sombra Mezcal and TYKU Sake. Desde que se tornou co-proprietário da Aviation American Gin, em Fevereiro de 2018, o actor tem assumido a direcção criativa da marca e tem sido também o rosto das suas campanhas publicitárias. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. Diageo said on Monday that it was paying an initial $335m for Aviation American, in which Mr Reynolds is a major shareholder, along with three other spirits, ... Sombra Mezcal and TYKU Sake. Growing the brand with my company, Maximum Effort Marketing, has been among the most fulfilling projects I’ve ever been involved with. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives and ways to share best practice. The acquisition of Aviation American Gin and the Davos Brands portfolio is in line with our strategy to acquire high growth brands with attractive margins that support premiumisation. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading.”. Diageo is a global company whose products are sold in more than 180 countries around the world. But Aviation is the clear star. See more of Mezcaleria Berlin on Facebook. Ryan Reynolds will keep an “ongoing ownership interest” in Aviation Gin, which has been handed over to Diageo through its acquisition of parent company Davos Brands. “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. or. In addition to Aviation Gin, Diageo also acquired Astral Tequila, Sombra Mezcal and TYKU Sake from the brand's parent company Davos Brands LLC. Press release. The Davos Brands team operates in a collegiate, open-structure, and dynamic mode. I want to thank Diageo for their incredible team and passion. Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries. Aviation American Gin is an American style gin crafted with a blend of botanicals, with subtle juniper notes, delivering a smooth balanced flavour profile. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal, and TYKU Sake. Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo acquisition online growth Today, Diageo announces it has reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC (‘Davos Brands’). Diageo to acquire Aviation Gin and Davos Brands. We are confident that Aviation American Gin will continue to shape and drive the growth of super premium gin in North America and we are looking forward to working with Ryan Reynolds and the Davos Brands team to accelerate future growth.”, Ryan Reynolds commented “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit. Diageo has acquired the Aviation American Gin, Astral Tequila, Sombra Mezcal and TYKU Sake brands through the $610 million purchase of Aviation Gin LLC and Davos Brands LLC. The Sombra brand is a staple in many unique cocktails. Diageo is paying up to $610m for Aviation Gin and Davos Brands, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Having more than doubled its share of the gin category between 2014 and 2019, it grew at a compound annual growth rate of 18.5% - making it the fastest growing spirits segment in the United States3. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. Mas, para os consumidores, a mais familiar é a Aviation American Gin, que alcançou amplo reconhecimento em 2018, depois que o galã de Hollywood Ryan Reynolds comprou uma participação não revelada da marca. The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. Based in New York, the Davos Brands luxury portfolio includes owned brands Aviation Gin, TYKU Sake, Sombra Mezcal, & Astral Tequila. Reynolds will retain an ongoing ownership interest in Aviation American Gin: and Diageo says his profile will help the brand grow internationally. Through this acquisition, Diageo is also acquiring the other brands in the Davos Brands’ portfolio consisting of Astral Tequila, Sombra Mezcal and TYKU Sake. The price agreed for the sale sees $335 million paid initially with a further $275 paid on ten year performance of the brands. Diageo will acquire Aviation American Gin and its parent company Davos Brands in a deal that could be worth $610 million, the company announced Monday morning. I want to thank Diageo for their incredible team and passion. Sign Up. O negócio no valor de 610 milhões de dólares, cerca de 512 milhões de euros, inclui ainda a compra da Astral Tequila, Sombra Mezcal e TYKU Sake, marcas que fazem parte do catálogo da Davos Brands LLC, empresa que era até então dona anterior da Aviation. Na negociação, a Diageo também está adquirindo as outras marcas do portfólio da Davos Brands que consistem em Astral Tequila, Sombra Mezcal e TYKU Sake. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Ryan Reynolds’ Aviation American Gin agrees $610m sale to Diageo Deal is Diageo’s fourth big tie-up with a celebrity-fronted alcohol company Mon, Aug 17, 2020, 20:39 The super-premium segment of the gin category is gaining momentum in the United States. The company sells its products in 180+ countries, and was the world's largest distiller until Apr.2017, when it was overtaken by China's Kweichow Moutai. A inglesa Diageo adquiriu a Aviation Gin e sua proprietária majoritária Davos Brands, que possui três outras marcas de destilados - Astral Tequila, Sombra Mezcal e Tyku Sake - por um pagamento inicial de 1,8 bilhão de reais. ... Picaflor Mezcal. A Diageo anunciou hoje que vai adquirir a Aviation American Gin, marca de bebida da qual o ator Ryan Reynolds é coproprietário. Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee. Sections of this page. One of the world’s largest distillers, ... Sombra Mezcal and TYKU Sake as part of the deal. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials[1]. A number of trends are supporting this growth, including consumer interest in quality ingredients like botanicals, in the variety of serves for gin and in craft spirits. Diageo's acquisition of Davos Brands also gives it ownership of Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo is also buying other brands from Davos Brands as part of the Aviation deal, including TYKU Sake, Sombra Mezcal, and Astral Tequila. Sombra Mezcal was first exported to the United States in 2006 and was made with agave Espadin in San Juan and San Luis del Rio, areas steeped in mezcal history. Aviation’s majority owner, Davos Brands, also markets Astral Tequila, Sombra Mezcal and TYKU Sake, which are all part of the Diageo acquisition. Diageo is a British multinational alcoholic beverages company, headquartered in London, with offices in ~80 countries. The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow, 17 AUG 2020 Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials [1]. As of 2017, Sombra has been produced at a single company-owned palenque with a focus on sustainability. This reflects the brand’s current growth trajectory and expected upside potential. We’re so excited for the next chapter of Aviation Gin, which, I promise, will require just as little reading”, “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. The brand has thrived under the leadership of its majority owner, Davos Brands, and the creative direction of co-owner Ryan Reynolds, who will retain an ongoing ownership interest in Aviation American Gin. What I didn’t expect was the sheer creative joy learning a new industry would bring. Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. Commenting today Ivan Menezes, Chief Executive of Diageo, said “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States. Email or Phone: Password: Forgot account? The people, places and innovations that make Diageo what it is today, Iconic and innovative news and video from some of the world's most famous brands, How we’re meeting our responsibilities to our communities, society and the environment, Information, news and videos from some of the world’s most famous brands, We create value for shareholders through our scale, geographic breadth and brands, Be part of a culture where everyone has the opportunity to develop and grow. Diageo, the giant alcohol company announced its agreement to buy a gin brand, Aviation American Gin for $610 million; It will also be acquiring Davos Brand’s portfolio consisting of Astral Tequila, Sombra Mezcal and Tyku Sake; The global food & beverage industry … The brand is well positioned to continue recruiting consumers into gin with its accessible flavour profile and American provenance. We are delighted to announce that we have reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC. ... Sombra Mezcal and TYKU Sake. British Diageo, the world’s number one producer of spirits and beers, has decided to acquire not only Aviation Gin but also Davos Brands. Lucinda Baker +44 (0)7974 375 550investor.relations@diageo.com. Aviation American Gin is the second largest and one of the fastest growing brands within the super premium gin segment in the United States, having disrupted the gin category with its modern craft credentials1. Extraordinary partnership and teamwork brought us here, and with the continued creative genius of Ryan Reynolds, and this new, best in class global partnership with Diageo, the sky is truly the limit for Aviation American Gin and Davos Brands.”, Debra Crew, President Diageo North America, commented “I am excited by the opportunity to bring these brands into Diageo. We believe Aviation American Gin will play an important role in building on the long term premiumisation trends in the United States. Andrew T. Chrisomalis, Co-Founder and CEO of Davos Brands, commented “Brands are an evolution, reflecting the vision and values of their founders, sculptors and stewards. Diageo is the owner of the some of … “A little over two years ago, I became an owner of Aviation Gin because I love the taste of Aviation more than any other spirit,” said Reynolds about the purchase. Diageo has … Diageo to acquire Aviation Gin and Davos Brands, Flagship Johnnie Walker attraction gets green light, Limited edition Game of Thrones® - inspired Single Malt Whisky collection has arrived. Diageo is paying up to $610 million for Aviation Gin LLC and Davos Brands LLC, whose portfolio also includes Astral Tequila, Sombra Mezcal and TYKU Sake. Diageo buys Sombra Mezcal... Jump to. 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