Sustainable Solutions and Cleaning Innovations
It’s not enough for chemical companies to offer formulating chemists effective solutions. Today, consumers demand effective and sustainable home care and personal care formulas. In home care, laundry detergent manufacturers are creating unit dose and liquid formulas that work in cold water. For more on these developments, see page 6. At the same time, household cleaning manufacturers report a post-pandemic slowdown
in sales. To read more about the latest household cleaning innovations, turn to page 13.
But perhaps no fast-moving consumer goods category is closer to the consumer than personal care. No surprise that marketers monitor shopping habits very closely. Consumers still demand effective skin care formulas (see page 36). But nowadays, they want to know what’s inside the package. They are also more interested in how ingredients are created. Sustainability is becoming a part of the decision-making process. Learn more in this exclusive eBook.
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